Allow-listing of Advertiser Account for CMU:

Once an advertiser has agreed to participate in the CMU Service, they will need to work directly with their Google Account Manager () to submit a allow-listing request for the advertiser’s account(s).

Mapping CMU-uploaded lists to Advertiser Accounts:

Next, the Google will request the advertisers account to be mapped to their Google Ads Advertiser ID(‘Destination ID’) to the CMU (Partner ID). The advertiser and Google will need to complete the following steps :

1. Google to send advertiser an email permission request, to which the client replies “On behalf of my company, I agree”. ***The email permission needs to come from whoever owns the Google Ads account (this may be the client or the Agency).***
2. Google uploads of advertiser’s consent response (include full email) to Google Drive and sends to CMU Service support alias.
3. Google completes an advertiser mapping request via our internal tool. ***Please allow 24 hrs for mapping to be completed.***
4. Google will receive an email from CMU Service support alias and follows next steps outlined in email.

Once the account is approved, client can then come to Unity and create a Customer Match destination . Unity requires the following fields for destination creation:

Account ID (of the client) App ID

MObile App Platform

If the client does not have a app of their own and do not plan to upload s using this integration they can set App ID to NA

Please note: This integration is only available for Connect and is available for s and hashed email IDs. We are legally not allowed to add any extensions for based segments so uploads are only allowed if they are 1P and are onboarded by the client. Applying extensions is allowed for hashed email IDs.