Google Customer Match

Channel Type - Private Products Supported - Connect Integration Type - 1P

Google Customer Match allows you to use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. Here are a few examples of different audiences you can target with Customer Match:

On the Search Network and the Shopping tab, you can optimize your campaigns by adjusting your bid based on what you know about your customers’ activities.

On Gmail, you can reach your customers or similar audiences using personalized ads at the top of their inbox tabs. On YouTube, you can reach new audiences, by targeting audiences similar to your most valuable customers.

On Display, you can reach your customers or similar audiences using personalized ads on the Google Display Network.

Customer Match lets clients use first-party data to share the unique insights you have about their customers beyond Google’s understanding. That can allow deeper existing customer relationships–or build new ones–across all of Google's properties in a privacy-safe way. This is becoming increasingly important as Google phases-out cookie-based remarketing due to privacy, browser and regulation changes.

Customer Match is not available for all Advertisers. To use Customer Match, the account must have the following details: A good history of policy compliance

A good payment history

At least 90 days history in Google Ads

More than 50,000 USD total lifetime spend. For advertisers whose accounts are managed in currencies other than USD, your spend amount will be converted to USD using the average monthly conversion rate for that currency.

For Zeotap to create segments within a client’s Adwords account, the client must first go through an approval process. The client has to reach out to their Google AM to allow a list of our Partner account (844-158-5133) with their Adwords destination/target accounts where they want the segments to be created.

Creating a Destination for Google Customer Match

Google Customer Match is a private Channel. Perform the following steps to create a Destination for Google Customer Match:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Google Customer Match.
3. Click Google Customer Match and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Adwords Account ID number on which the client has requested the Segment.
   3. Enter the App ID. If the client does not have an app of their own and does not plan to upload MAIDs using this integration, then they can set App ID to NA
   4. Select the appropriate Mobile App platform from the drop-down menu.
   5. Click Save Destination.

Creating a Segment for Google Customer Match (To be discussed)

Content to be added

Internal Content for Google Customer Match