Google DMP

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 1P

Google DMP channel should be used for clients who are interested in using our data as their first-party data.

Creating a Destination for Google DMP

Google DDP is a private Channel and allows only one destination per segment. Perform the following steps to create a Destination for Google DMP:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Google DMP.
3. Click Google DMP and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Seat ID number on which the client has requested the Segment.
   3. Select the appropriate Client Product Type that the Seat ID belongs to. For a Publisher select DFP_BY_GOOGLE

For an Agency select INVITE_PARTNER or INVITE_ADVERTISER.

• 1. Click Save Destination.

Reach out to the Zeotap POM if you need more information about the Client Product Type.

Creating a Segment for Google DMP

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Google DMP Destination that you created and link the same.

Internal Content for Google DMP

This section includes internal content on Google DMP categorized as Troubleshooting and other topics.

Troubleshooting for Google DMP Other Internal Topics on Google DMP