Lotame

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 3P

Lotame is a DMP that allows its customers to integrate its data points with offline data.

The integration is currently live for India for both Device IDs and cookies. It allows Zeotap to send its data to their branded store and share the data to the standard set of Lotame's clients or a list of clients specified by Zeotap.

Creating a Destination for Lotame

Lotame is a private Channel. Perform the following steps to create a Destination for Lotame:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Lotame.
3. Click Lotame and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Seat ID number on which the client has requested the Segment.
   3. Select the appropriate Currency value.
   4. Click Save Destination.

Creating a Segment for Lotame

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Lotame Destination that you created and link the same.
3. Remember to enter the Price for activating the Segment.

Price is a mandatory field. Whereas, Seat ID is an optional field.

Once the segment is created reach out to the Zeotap POC to see that the segment gets activated within the platform and goes live in the Channel.

Internal Content for Lotame