Snapchat

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 3P

This integration with Snap Business Manager allows us to create and send audiences directly to the client’s Ad account.

It is a global integration and is live for all the countries (currently only for Targeting). This integration is supported only for MAIDs/Device IDs.

Creating a Destination for Snapchat

Snapchat is a private Channel. Perform the following steps to create a Destination for Snapchat:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Snapchat.
3. Click Snapchat and enter the following details in the window that appears:
   1. Enter a name for the Destination.
   2. Enter the Ad Account Id number on which the client has requested the Segment.
   3. Click Save Destination.

Creating a Segment for Snapchat

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Snapchat Destination that you created and link the same.

Internal Content for Snapchat