Troubleshooting for Google DMP

Other Internal Topics on Google DMP

This page consists of all the other information related to Google DMP. Glossary

1st Party Versus 3rd Party Integration Use Cases

YouTube Adaptive Audience (YTAA) Charging a Client

Pushing a Segment to YouTube

DFP Publishers willing to use our data in the AdX Deals

Agency willing to mix our data with their first-party data and create segments Pricing of Segments and Reporting for Google DMP

Steps to be performed before sharing segments with clients using Google DMP Inputs Required to push the segments to the client through Google DMP

Glossary

DMP = Google Data Management Platform DDP = Google DoubleClick Data Platform DBM = Google DoubleClick Bid Manager DFP = Google DoubleClick for Publishers AdX = Google DoubleClick Ad Exchange YTAA = YouTube Adaptive Audiences Google AdWords

1st Party Versus 3rd Party Integration

Use Cases

YouTube Adaptive Audience (YTAA)

If our client wants to use our data on YouTube, they must have access to a product called YouTube Adaptive Audience(YTAA). YTAA works as follows:

1. The client requests for the segment that they want to use on YouTube.
2. This segment is pushed as the first-party to the client’s DBM using the Google DMP Channel.
3. The client uses this segment and creates a lookalike audience for use in YouTube (We recommend that this is a necessary step and must be performed.)
4. The client uses the lookalike segment created using our segment and uses that in YouTube targeting

Often, the clients have mentioned that there is no way to figure out how many impressions were delivered to our users. This is because a lookalike segment was created and they received reports on the lookalike segment only.

Charging a Client

The following are the ways to charge a client based on their usage: Flat fee per segment per month

Take the ratio of our segment and lookalike segment size and share the revenue in the same ratio with Zeotap

A lower CPM pricing than our regular segment pricing because our data acted as a seed for the lookalike audience

Pushing a Segment to YouTube

Perform the following steps to pushing a segment to Youtube(** these steps are already tested for Spain):

1. The client, who is already working with DV360, must write to his/her Google Account Manager and asking them to add Zeotap (DMP ID: XXXXX) in the whitelist as DMP. Our DMP ID is 222-560-7447.
2. Google provides an answer in the following manner: The DMP Zeotap is successfully mapped to the Partner

/Seat (ID: XXXXXX)."

1. After confirming step 2, configure the Destination in Unity. Choose Google DMP as the Channel.

Choose the correct Product Type.

Enter the Partner ID or Seat ID provided by the client.

1. Push the needed segments to this new destination. If this step fails, it means the whitelist is not correctly done.

DFP Publishers willing to use our data in the AdX Deals

If our DFP client wants to use our data while creating Deals in AdX, then the only option is to have access to the Zeotap data as first-party data. This can be through Google DMP Channel integration only.

Zeotap does not have access to reporting. The DFP client must share the regular usage report with Zeotap so that Zeotap can account for the revenue.

Agency willing to mix our data with their first-party data and create segments

If an Agency wants to use our data and mix it with their first-party data before using it in the campaigns, then the same can be done in the following two ways:

The segments required by the Agency must be licensed to the Agency through Google DDP integration as the third-party segment at 0 price. The Agency can combine this segment with any of their first-party segments using AND/OR combination at the campaign/line-item level. The Agency can then achieve the objective of mixing our data with their data

The segments required by the Agency must be licensed to the Agency through Google DMP integration as a first-party segment. The agency can then mix the segment with their first-party segments and use it in their campaigns/line-items.

Both the approaches do not provide any reporting to Zeotap. The reporting must be requested from the Agency so that Zeotap can account for the revenue.

Before pushing DMP segments to an account for the first time, ask the client to contact their Technical Account Manager/Google representative to request the pairing between Zeotap (222-560-7447) and the client's accounts. Without this step, the segment creation will fail.

Pricing of Segments and Reporting for Google DMP

There is no concept of pricing the segments or licenses in Google DMP like there is in Google DDP integration. Here, the pricing is only contractually agreed upon between Zeotap and the client.

Reporting is also not supported by Google DMP. Zeotap must contractually bind the client to share regular reports between Zeotap and the client. Only then Zeotap can account for revenues and share the subsequent revenues with its Data Partners.

Steps to be performed before sharing segments with clients using Google DMP

The following steps must be performed before sharing a segment with the client using Google DMP:

1. The clients interested in Zeotap data sign the Data Usage agreement with Zeotap.
2. The clients interested in Zeotap data (DBM or DFP) contacts their Google Account Team.
3. Google Account Team must send the legal agreement to the clients.
4. The clients sign the legal agreement confirming that they allow Zeotap DMP to access their DBM/DFP account so that Zeotap can create segments in their DBM/DFP account.
5. The Google Account Team does the formal whitelisting (or "pairing") of the Zeotap DMP with the client’s DBM/DFP account so that Zeotap can start creating segments.

Inputs Required to push the segments to the client through Google DMP

To push segments to clients, we need the following inputs:

1. Segment Name(s)/Id(s)
2. Client’s Product Type - This should be one of the following:
   1. ADX_BUYER (DoubleClick Ad Exchange)
   2. DFP_BY_GOOGLE (DoubleClick for Publishers)
   3. INVITE_ADVERTISER (Bid Manager Advertiser)
   4. INVITE_PARTNER (Bid Manager Partner)
   5. ADWORDS (AdWords) - This may be available only in the US for a few partners.
3. Client’s Product ID - This is the DBM ID or Audience Link ID (for DFP) or Seat ID (AdX) or Adwords ID (Adwords).