Dentsu Data Lake

Channel Type - Public Products Supported - Targeting Integration Type - 3P

Dentsu Data Lake is Dentsu's in-house Data Store. It covers Italy only. The integration so far is cookies only and works through Adform cookie as Dentsu uses Adform as its DMP.

Creating a Destination for Dentsu

Dentsu is a private Channel and allows only one destination per segment. Perform the following steps to create a Destination for Dentsu:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Dentsu Data Lake.
3. Click Dentsu Data Lake and enter the following details in the window that appears:
   1. Enter a name for the Destination.
   2. Enter the Seat ID number on which the client has requested the Segment.
   3. Click Save Destination.

Creating a Segment for Dentsu

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Dentsu Data Lake Destination that you created and link the same.

Zeotap starts sending the data to Dentsu as soon as the Segment is created in Unity.

Internal Content for Dentsu