Segment Creation

creation in Unity is synonymous to creating a Custom Audience in Facebook. To create a Snap audience, ask client to provide the ID (not Business Manager ID) where they want us to push the . Only the ID is required as an input during destination creation. The corresponding audience will be created within client’s .

*IMPORTANT: The first time we are pushing s to a client’s ID, client needs to follow the below steps to enable us to push the s:

1. Log in to Snap Business Manager as an admin
2. Go to Ads Manager.
3. Click the menu in the top corner and select ‘Members.’
4. Click ‘Invite New Member.’
5. Input the member details.

Name: Suminakshi Das

Email: [email protected]

Role: Data Manager

1. Click ‘Invite New Member.’
2. Once the invite has been sent, I will be notified via email and asked to confirm the membership by clicking 'Join.'
3. Once we accept the invite, the client will need to then my user in order for us to access the specific where s need to be pushed.
4. Go to Ads Manager. Click the menu in the top corner and select ‘s.’
5. Select an and go to 'Members and Billing.'
6. Choose the user and role (Data Manager) from the dropdown.
7. Click ‘Save Changes.'

Snapchat only allows users/organization with access to the to push s to that account. zeotap account within Snapchat has been created with [email protected]. So the client will need to provide access to the email for us to be able to successfully send requests.

More info on management is here.

Snap compares the data uploaded by us against a with their encrypted user data. If they find a match, the IDs are added to the custom audience/ and ads are delivered to them.