Google Analytics (Audiences)

Channel Type - Private Products Supported - Connect Integration Type - 1P

This integration allows us to send audience membership information of the first-party users to Google Analytics(GA). The integration is only live for Connect. We send the GA Client IDs as user IDs as part of this integration.

Creating a Destination for Google Analytics

Perform the following steps to create a Destination for Google Analytics(GA):

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Google Analytics.
3. Click Google Analytics and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Tracking ID number on which the client has requested the .
   3. Click Save Destination.

Setting up a new property for one time

Perform the following steps to set up a new property for one time:

1. Log in to the GA account.
2. Go to Admin > Create Property.
3. Enter a Property Name and then click Show Advanced Options.
4. Select the Create a Universal Analytics property toggle and provide the website URL that you want to track (You can still track multiple sites using the same property if you like).

Select Create a Universal Analytics property only.

1. Provide your Business information and then click Create. The UA property is created.
2. Click the drop-down menu in the Property section and search for the property name that you have just created. Select the property name as it appears in the search.
3. Click the Property Settings option. It displays a section on the right side with all the relevant info about the property. Search for the Tracki ng ID and copy the details.

{glossary.Segment} for Google Analytics ">Creating a for Google Analytics (To be discussed)

Content to be added

Internal Content for Google Analytics