Adform

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 3P

Adform is a DSP platform based in EU with most of its market based out of EU only. Currently, US and Canada are not supported by Adform for Zeotap.

Creating a Destination for Adform

Adform is a public Channel and allows only one destination per segment. Perform the following steps to create a Destination for Adform:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Adform.
3. Click Active Agent and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Select the appropriate Price Currency value.
   3. Select the appropriate Category to which the segment fits the best. Multiple selections are not allowed.
   4. Click Save Destination.

For every segment created for a public Destination, Zeotap recommends that you use the existing Destination named as …….

Creating a Segment for Adform

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Adform Destination that you created and link the same.
3. Choose the appropriate Category and enter the Price for activating the Segment.

It takes approximately one or two days for the segment to be ready for Targeting in Adform.

Internal Content for Adform

This section includes internal content on Adform categorized as FAQs and other topics.

FAQs for Adform

Other Internal Content on Adform