Adobe DMP

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 1P

The Adobe DMP Integration is primarily intended for pushing our data/segments as first-party segments to the client's Adobe account. There is no automated data usage reporting or billing, which makes an additional Data Usage Agreement necessary. This integration enables the buy- side clients to buy the second and third-party data from a variety of Data Partners. The usage of the Data Marketplace is covered in the AppNexus DSP agreement. AppNexus takes care of data usage reporting, as well as billing directly with the DSP client.

Creating a Destination for Adobe DMP

Adobe DMP is a private Channel and allows only one destination per segment. Perform the following steps to create a Destination for Adobe DMP:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Adobe DMP.
3. Click Adobe DMP and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Trait ID number.
   3. Enter the Data Source ID number.
   4. Select the appropriate Currency value. For now, only USD is supported for Adobe DMP.
   5. Click Save Destination.