Adobe Marketplace

Channel Type - Public Products Supported - Targeting Integration Type - 3P

The Adobe Marketplace integration enables the buy-side clients to buy our segments. Adobe provides us a consolidated report of our segment usage and may us directly. For segment level reporting, we have to reach out to the clients and request a segment level report (if we need a detailed report. Else, the current mechanism assumes equal spend for all segments and distributes revenue accordingly).

Creating a Destination for Adobe Marketplace

Adobe Marketplace is a public Channel and allows only one destination per segment. Perform the following steps to create a Destination for Adobe Marketplace:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Adobe Marketplace.
3. Click Adobe Marketplace and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Select the appropriate Data Sources from the drop-down menu. The corresponding Folder id, Price Value and Price Currency

for the chosen Data Source appear in the respective fields.

• 1. Click Save Destination.

For every segment created for a public Destination, Zeotap recommends that you use the existing Destination named as …….

Creating a Segment for Adobe Marketplace

Every segment created must belong to one of the Data Sources mentioned in the tables below. Each data source is tied to a price that cannot be changed.

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Adobe Marketplace Destination that you created and link the same.
3. Choose the appropriate Data Source and enter the Price for activating the Segment.

Each segment created belongs to one of the Data Sources mentioned in the tables below. Each Data Source is tied to a price that cannot be changed.

Once the segment is created reach out to the Zeotap POC to see that the segment gets activated within the platform and goes live in the Channel.

Data Sources for Adobe Marketplace Segment Creation

Data Source for Private Feeds

Internal Content for Adobe Marketplace

This section includes internal content on Google DMP categorized as FAQs and other topics.

FAQs for Adobe Marketplace

Other Internal Content for Adobe Marketplace