Amobee(TURN)

Channel Type - Public Products Supported - Targeting Integration Type - 3P

Amobee(TURN) is a leading DSP in the US and UK with its presence in other EU and India markets as well. Zeotap is integrated with Amobee Data Marketplace that allows the TURN DSP users to access the Zeotap segments from Amobee.

Creating a Destination for Amobee

Amobee is a public Channel and allows only one destination per segment. Perform the following steps to create a Destination for Amobee:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Amobee.
3. Click Amobee and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Select the appropriate Category from the drop-down menu. The corresponding Price Value and Price Currency for the chosen Category appear in the respective fields.
   3. Click Save Destination.

For every segment created for a public Destination, Zeotap recommends that you use the existing Destination named as …….

Creating a Segment in Amobee

Every segment created must belong to one of the categories mentioned in the tables below. Each data source is tied to a price that cannot be changed.

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Amobee Destination that you created and link the same.
3. Choose the appropriate category and enter the Price Currency for activating the Segment.

Once the segment is created reach out to the Zeotap POC to see that the segment gets activated within the platform and goes live in the Channel.

Internal Content for Amobee