FAQs for Salesforce

Which clients will be able to access Salesforce segments?

Our current integration allows us to share segments with any client who is a Salesforce Data Studio customer. If the client only has Krux DMP access and does not have Data Studio access, we have to manually raise a request with the Salesforce team for licensing segments. In the later case, we can only share segments on CPM pricing and not on subscription model.

Client wants to run an audience overlap. How can it be done?

Segment creation process would be the same for all use cases. If a client wants to use a segment only to run audience overlap tests and not for targeting, during segment licensing only select "DMP Insights" in the approved usage section.