Other Internal Content for Adobe Marketplace

עודכן בתאריך 05 Apr 2024
1 דקה לקריאה
תורמים

הדפס
לַחֲלוֹק
אפל
אוֹר

תקציר המאמר

האם סיכום זה היה מועיל עבורך?

תודה על המשוב שלך

Adobe Data Marketplace IntegrationAd

zeotap is integrated with the Adobe Data Marketplace.

Data License Agreement	No additional agreement required, zeotap Terms & Conditions apply
Data Transfer	The data is transferred directly between zeotap and Adobe
Data Usage Reporting	Adobe reports data usage directly to zeotap at consolidated level but not at segment level
Billing	Adobe bills the client on data usage

Segment Creation for Adobe Marketplace

While creating segment for Adobe Marketplace, select Adobe Marketplace as a Channel in Unity UI. It will ask for input of Data Source name. Each segment created should belong to one of the below data sources (if you want to create segments for Canada or India, please reach out to PM team and they will set it up). Each data source is tied to a price which can not be changed.

Country	Data Source Name	Integration Partner Segment Price
US	zeotap_US_Others	$1
US	zeotap_US_Demo	$1
US	zeotap_US_Advanced_Demo	$1
UK	zeotap_UK_Demo	$1.2
UK	zeotap_UK_Others	$2
Spain	zeotap_Spain_Gender	$1.2
Spain	zeotap_Spain_Intent	$2.4
Spain	zeotap_Spain_Others	$1.8
Italy	zeotap_Italy_Demo	$1.2
Italy	zeotap_Italy_Others	$1.5
Germany	zeotap_Germany_Demo	$1.2
Germany	zeotap_Germany_Others	$2
France	zeotap_France_Demo	$1.2
France	zeotap_France_ Others	$2

Private feeds:

Country

Data Source Name

Integration Partner Segment Price

Spain

Zeotap_Italy_Private_Feed

0$ (for Volkswagen)

Zeotap_UK_Private_Feed

$0 (for Subscription deals)

Spain

Zeotap_Spain_[1105]

$0 (For Volkswagen)

Spain

Zeotap_Spain_Private_Feed_Intent

2$ (for publishers)

Spain	Zeotap_Spain_Private_Feed_Interest	1.3$ (for publishers)
Spain	Zeotap_Spain_Private_OverlapFeed	0$ (for Spotify & BBVA)
Italy	Zeotap_Italy_Private_Feed_Custom_deal	1.25$ (For Enel via Publicis)
Spain	Zeotap_Spain_Private_Feed_Custom_deal	0$ for Unilever

Reporting

Reporting is done by Adobe Marketplace at data source level and not at segment level. It is preferred to ask the clients using Adobe Marketplace to share reporting at month end so that zeotap can do reporting at segment level and attribute correct revenues to its data partners. In the absence of reporting at segment level from clients, zeotap will have to equally distribute the revenue to all the segments in a data source.

Adobe Onboarding Integration

We have currently integrated with Adobe Onboarding which means that:

Data License Agreement	We need one agreement per client (publisher/advertiser) we're working with
Data Transfer	The data is transferred directly between zeotap and client's Adobe seat
Data Usage Reporting	We have no insights into data usage and have to ask for a manual report
Billing	We have to bill clients directly based on their self-reported data usage

Pricing of Segments and Reporting

For Adobe Onboarding Integration, the pricing is only contractually agreed between zeotap and the client.

Reporting is also not supported by Adobe Onboarding Integration and zeotap needs to contractually bind the client to share regular reports with zeotap so that zeotap can account for revenues and share subsequent revenues with its Data Partners.

האם מאמר זה היה מועיל?

What's Next

Adot