Permutive

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 3P

Permutive is a DMP that is built exclusively for Publishers. This integration allows us to send segments directly to a Publisher’s Permutive seat.

The integration is live for both Targeting and Connect and we can push s and Appnexus cookiesPermutive only reads Appnexus cookies) as part of the segments.

Creating a Destination for Permutive

Perform the following steps to create a Destination for Permutive:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Permutive.
3. Click Permutive and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Publisher’s Permutive Organization ID.
   3. Select the appropriate Currency value from the drop-down menu.
   4. Click Save Destination.

Creating a Segment for Permutive

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Permutive Destination that you created and link the same.
3. Remember to enter the for activating the Segment.

Once the segment is created reach out to the Zeotap POC to see that the segment gets activated within the platform and goes live in the Channel.

Internal Content for Permutive

for Permutive is not automated as it is not supported by the platform currently. To create a Permutive audience, create a segment in Targeting/Connect and select a Permutive destination(you need to add the CPM/price if it is a Targeting segment while selecting the destination). The corresponding audience will be created in Unity. Destination creation in Unity requires a. Organization ID (publisher’s Permutive organization ID) b.Currency

Once the segments are created in Unity, we need to send the taxonomy to the Permutive team so that the segments are hosted within the platform. Without this step, clients will not be able to see the segments in their account. The taxonomy should contain the following fields:

, Segment Name, Segment Description, Price (CPM), Lifetime

where Segment ID= Permutive segment ID Segment Name=Unity Segment Name

Segment Description=Optional. You can leave the column blank Price= CPM (in USD. Permutive platform only supports USD currently) Lifetime=0

Send the taxonomy to [email protected] and [email protected] while including the publisher's Permutive Project ID in the email along with the taxonomy. The taxonomy file can also be shared by the client directly with the above emails.

Segment Upload

Once data is uploaded, it takes upto 48 hours for it to be visible within Permutive.