Seat MDM ID's

When data is shared to this seat, it is made available to all the Advertisers.

Creating a Segment for Oath

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Oath Destination that you created and link the same.
3. If you want to make the Segment a public one, then select the Make this a Public Destination checkbox.
4. Remember to enter the for activating the Segment.

Once the segment is created reach out to the Zeotap POC to see that the segment gets activated within the platform and goes live in the Channel.

Internal Content for Oath