Amazon DSP

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 3P

Amazon DSP is a demand-side platform that enables Advertisers to programmatically buy display, video and audio ads. This integration with Amazon DSP allows us to create and send audiences directly to the client’s advertiser account.

It is a global integration and is live for all countries. Currently, this integration is supported only for MAIDs/Device IDs.

Creating a Destination for Amazon DSP

Pubmatic is a private Channel. Perform the following steps to create a Destination for Amazon DSP:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for AmazonDSP.
3. Click AmazonDSP and enter the following details in the window that appears:
   1. Enter a name for the Destination.
   2. Enter the Advertiser Id number on which the client has requested the Segment.
   3. Click Save Destination.

Creating a Segment for Amazon DSP

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the Amazon DSP Destination that you created and link the same.

Internal Content for Amazon DSP