MediaSmart

Channel Type - Both Private and Public Products Supported - Targeting Integration Type - 3P

MediaSmart is a mobile DSP that is focused on optimizing the media buying process for mobile advertising campaigns.

This integration is globally live for Device IDs only. It allows us to push our segments to a particular client seat within MediaSmart or publicly to all clients within the DSP.

Creating a Destination for MediaSmart

MediaSmart can be both private and public Channels. Perform the following steps to create a Destination for MediaSmart:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for MediaSmart.
3. Click MediaSmart and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the ORG ID. This is the Seat ID of the client who has requested the segment. Note that ORG ID is an optional field and must be filled only if we want to push the segment to a particular seat ID only. In the case of public segments, leave the field blank.
   3. Select the appropriate Currency value.
   4. By default, a private destination is created for MediaSmart. If you want to make it a public destination, then select the Make this a Public Destination checkbox. A public destination is only visible to the Zeotap users. Note that external users can only create private destinations. A segment cannot have both private and public destinations for MediaSmart.
   5. Click Save Destination.

For every segment created for a public Destination, Zeotap recommends that you use the existing Destination named as …….

Creating a Segment for MediaSmart

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the MediaSmart Destination that you created and link the same.
3. If you want to make the Segment a public one, then select the Make this a Public Destination checkbox.
4. Remember to enter the Price for activating the Segment. This is a mandatory field. It is ONE SEGMENT ONE PRICING platform, where we can not have separate prices for the same segment.

Once the segment is created reach out to the Zeotap POC to see that the segment gets activated within the platform and goes live in the Channel.

Internal Content for MediaSmart