Oath

Channel Type - Both Private and Public Products Supported - Targeting and Connect Integration Type - 3P

Oath is a global DSP with a native/search marketplace. The channel is live for both cookies and Device IDs in all regions.

Creating a Destination for Oath

Oath is a private Channel. Perform the following steps to create a Destination for Oath:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Oath.
3. Click Oath and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the MDM ID number on which the client has requested the Segment.
   3. USD appears as the Currency value.
   4. By default, a private destination is created for Oath. If you want to make it a public destination, then select the Make this a Public Destination checkbox.
   5. Click Save Destination.

For private segments, the Client Seat ID field must be filled. In Oath's taxonomy, Client Seat ID refers to the MDM ID of the Advertiser. For example, MDM ID: 22304 is the public seat for Oath. For private segments, the client must provide their MDM ID and create the corresponding destination in UI.

MDM ID

This is used in the following ways:

Within the global managed seat, where the activity spans across many agencies and/or Advertisers

Within a client (self-serve) seat, where the client can share the data to specific Advertisers and not the whole seat