Segment Creation

The current process involves receiving confirmation on the audiences that need to be pushed from Sunmedia. Pricing has been included in the contract and depends on the category the segment belongs to. Segments need to be created in Unity. A taxonomy file needs to be mailed to Sunmedia with Segment Name to Segment ID mapping after segment creation. All files are exported to the following zeotap s3 buckets to which Sunmedia has access:

zt-sunmedia-eu

We push data to the S3 bucket in the following format: UserID<tab>SegmentID1,SegmentID2,SegmentID3. Each row in the file shared with us will have 1 UserID.

Access has been provided to [email protected] and [email protected]. For access to any other id, drop a mail to infra team. Data will be uploaded to a date directory (YYYYMMDD) on the day we upload the segment data. Segments are refreshed weekly.