SmartAd Server

Channel Type - Public Products Supported - Targeting Integration Type - 3P

SmartAd Server is a global SSP that provides advertising solutions to Publishers. This channel is live in the EU, North America & LATAM. We are currently live for Device IDs and cookies would soon be supported.

Creating a Destination for SmartAd Server

SmartAd Server is a public Channel and allows only one destination per segment. Perform the following steps to create a Destination for SmartAd Server:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for SmartAd Server.
3. Click SmartAd Server and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Enter the Seat ID number on which the client has requested the Segment.
   3. Select the appropriate Price Currency value.
   4. Enter the TTL value.
   5. Click Save Destination.

For every segment created for a public Destination, Zeotap recommends that you use the existing Destination named SmartAd Server (Public).

Creating a Segment for SmartAd Server

The following steps summarize the process of linking a Segment to a Destination:

1. Log into Unity to create a Segment from the TARGETING application.
2. To activate the Segment, search for the SmartAd Server Destination that you created and link the same.
3. Remember to enter the Price for activating the Segment.

Internal Content for SmartAd Server