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Segment creation can be done through Unity . Create the segment by selecting InMobi as the Channel and inserting price in USD (According to current commercials, CPM for US is $0.75 and for India it is tier based monthly minimum commitment model). zeotap will start sending the data to InMobi as soon as the segment is created in Unity. zeotap will also share the updated Taxonomy file with InMobi in the S3 bucket, so no need to manually send them segment name and segment id mapping (unless they specifically ask for it).
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