Segment Creation

creation is a manual process for . For creation in Unity, we would be adding a price field(mandatory) and a Seat ID field (optional) so that external users can raise a creation request as well. Once the s have been created, the taxonomy needs to be shared with the Lotame team through [email protected] in the attached format.

{glossary.Segment}-creation-image-5vqn9ko5.png">

Lotame team will create a Branded hierarchy within our account and then categorize our s(behaviors) into that so that they can be used by clients in audiences. Once the s have been set up by their team, the corresponding price would be updated. Lotame exposes the branded s to a set list of clients by default, so these s are essentially public s. We can ask the Lotame team to blacklist particular clients for a set of s while sending the taxonomy. For custom s that has to be piped directly to another client's seat (known as Syndicate), this would have to be done on a case-by-case basis and has to be communicated via email.