Amobee(TURN)

Channel Type - Public Products Supported - Targeting Integration Type - 3P

Amobee(TURN) is a leading in the US and UK with its presence in other EU and India markets as well. Zeotap is integrated with Amobee Data Marketplace that allows the TURN DSP users to access the Zeotap s from Amobee.

Creating a Destination for Amobee

Amobee is a public Channel and allows only one destination per . Perform the following steps to create a Destination for Amobee:

1. Log into Unity and go to the DESTINATIONS application.
2. Under the All Channels section, search for Amobee.
3. Click Amobee and enter the following details in the window that appears.
   1. Enter a name for the Destination.
   2. Select the appropriate Category from the drop-down menu. The corresponding Value and for the chosen Category appear in the respective fields.
   3. Click Save Destination.

For every created for a public Destination, Zeotap recommends that you use the existing Destination named as …….

{glossary.Segment} in Amobee">Creating a in Amobee

Every created must belong to one of the categories mentioned in the tables below. Each data source is tied to a price that cannot be changed.

The following steps summarize the process of linking a to a Destination:

1. Log into Unity to create a from the TARGETING application.
2. To activate the , search for the Amobee Destination that you created and link the same.
3. Choose the appropriate category and enter the Price Currency for activating the .

Once the is created reach out to the Zeotap POC to see that the gets activated within the platform and goes live in the Channel.

Internal Content for Amobee