Components of Adobe DMP Destination
  • 05 Apr 2024
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Components of Adobe DMP Destination

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Article summary

Obtain the following information from the Adobe customer looking to onboard our data as first-party data. The Adobe customer may choose to involve their Adobe A consultant in this process (A = Adobe Audience Manager).

Trait IDs

The A customer creates Traits within the Data Source container mentioned above.

These Traits represent the s that the users will belong to. This step is also known as setting up the "taxonomy".

The A customer and the onboarding partner must agree on the IDs used to represent each Trait. These Trait IDs are used by the A customer to set up the Trait Rule and by the onboarding partner when creating the data files.

The steps to create a Trait are documented {glossary.AM}/c_tb_basics.html">here.

Therefore, the Adobe customer looking to onboard our data must create the following: A Data Source for Zeotap in their A

All the s(traits) in their A UI

The Adobe customer then shares the Data Source ID and Trait IDs of all the s they want to onboard. By using these, Zeotap can set up data transfer to their Adobe account.

Data Source ID

A Data Source is a container that holds data within the A platform. Reach out to the A customer to create a Data Source within their instance of the A UI.

The A must provide you with the Data Source ID (an integer). For exple, 1234567.

This Data Source ID is part of the file ne when sending the onboarded data.

The steps to create a Data Source is documented {glossary.AM}/create-datasource.html">here.

Direct the A customer to perform the following steps when creating a Data Source:

  1. Set ID Type to Cookie (not to worry, non-cookie data can still be transferred)
  2. Under Data Source Settings, make the following selections: Select the Inbound box

Select Customer ID for recognizing users. This means the onboarding partner's user ID can be used in the data files.

{glossary.Segment} for Adobe DMP">Creating a for Adobe DMP

The following steps summarize the process of linking a to a Destination:

  1. Log into Unity to create a from the TARGETING application.
  2. To activate the , search for the Adobe DMP Destination that you created and link the se.
  3. Remember to enter the for activating the .

To create s for Cannada or India, reach out to the Product Te.

Internal Content for Adobe DMP

Content to be created


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