Snapchat
  • 05 Apr 2024
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Snapchat

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Article summary

Channel Type - Private

Products Supported - Targeting and Connect

Integration Type - 3P

This integration with Snap Business Manager allows us to create and send audiences directly to the client’s .

It is a global integration and is live for all the countries (currently only for Targeting). This integration is supported only for s/Device IDs.

Creating a Destination for Snapchat

Snapchat is a private Channel. Perform the following steps to create a Destination for Snapchat:

  1. Log into Unity and go to the DESTINATIONS application.
  2. Under the All Channels section, search for Snapchat.
  3. Click Snapchat and enter the following details in the window that appears:
    1. Enter a name for the Destination.
    2. Enter the Id number on which the client has requested the .
    3. Click Save Destination.

{glossary.Segment} for Snapchat">Creating a for Snapchat

The following steps summarize the process of linking a to a Destination:

  1. Log into Unity to create a from the TARGETING application.
  2. To activate the , search for the Snapchat Destination that you created and link the same.

Internal Content for Snapchat

Data License Agreement

We need one agreement per client we're working with

Data Transfer

The data is transferred directly between zeotap and client's Snap account

Data Usage Reporting

We have no insights into data usage and have to ask for a manual report

Billing

We have to bill clients directly based on their self-reported data usage


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